About us
Jonathan Owen-Williams
CMgr MCMI AfCGI FIKE MIoL
Elevate Your Leadership Potential with Jonathan – EEC Chief Executive Officer, Co-founder and Elite Executive Coach
Unlocking Excellence | Transforming Leadership | Achieving Peak Potential
Introduction: Experience the pinnacle of professional growth under the guidance of a seasoned expert and our CEO. Jonathan is a highly qualified and experienced Coach specialising in Executive and Senior Leadership Coaching. He is a recognised Master Coach and holds multiple qualifications across the Coaching, Mentoring, Facilitation, Training and Innovation domains. Jonathan offers a comprehensive coaching journey tailored to empower executives and senior leaders to achieve their utmost potential. With an exceptional track record, Jonathan has cultivated a reputation for driving tangible results through focused coaching methodologies.
Professional Journey: Jonathan has led a distinguished career in the RAF. He has been involved in Op Herrick, Telic and many other operations, exercises and service including disaster relief, aeromed and repatriation. After promotion Jonathan was selected as an instructor and took on a variety of leadership and management roles including head of training and development for championing innovation across Defence. Jonathan has been coaching and mentoring for most of his career in the military and has developed and led coaching programmes across the Defence sector. He now runs multiple businesses, teaches and trains other Coaches and Mentors, operates as a sought after Coaching, Training and L&D consultant, and maintains a select number of clients as an Executive and Leadership Coach. He is a Human Factors and Human Performance facilitator, supervisor and manager, and creator of Defence Innovation Coaching. Jonathan has worked as a Consultant and Coach for some of the most esteemed and well known training and coaching providers in the United Kingdom such as Capita, The TCM Group, and MindGym. He has Coached at the highest levels of UK Government, Royal Air Force (RAF), Ministry of Defence (MOD), National Health Service (NHS) as well as with Start Ups, Innovation teams, C-level Executives and Senior Leaders throughout industry, helping them to achieve exceptional results.
A Personal Note: Jonathan is a father, self-development enthusiast and self-professed Biohacker. He loves anything to do with growth and learning and get’s his greatest buzz from sharing all the amazing things he learns with others to help them better their lives, careers and businesses. Jonathan likes to keep fit, read, travel, go on adventures, play sport, have good conversations and help people connect with their best selves and potential. He’s also partial to a nice IPA or a glass of Pinot Noir.
Testimonials:
“I was lucky enough to recently attend a Coaching Session with @Jonathan
Owen-Williams. During the session, Jon helped me to explore some of the challenges we were facing with the network. His empathetic approach encouraged me to reflect on what was working
and what wasn’t. This style of coaching helped me discover answers from within myself, and he immediately held me accountable for implementing those insights.
This personal accountability significantly aided me in prioritising my next steps and strengthened my sense of purpose.
Coaching is an immensely powerful tool that can enhance our abilities, both as individuals and
as a team. It enables us to continuously challenge ourselves, grow, and
ultimately drive impactful and meaningful innovation. If you haven’t experienced coaching yet, I wholeheartedly and heartily recommend reaching out
to Jon. His coaching will assist you in exploring the problems you’re facing and help you uncover solutions you didn’t even know you had.”
Stephen R,
Chairman
“Jon is extremely personable and enthusiastic. He set me at ease
straight away and I really love how he takes time to really listen to what you
have to say and is excellent at reflecting my thoughts back to me, allowing me
to better understand myself. I really benefited from his Coaching! Not only do
I have a plan for my 2 year goal of a successful and thriving business,
but I have actionable steps to get me there. I’m really excited about our next
session and building on what we’ve done so far!”
Susanne
K, Senior Partner
“Jon really helped me to rediscover my confidence. He listens to
me and reflects my own thoughts back in ways that allow for new insights. He
also encourages me to challenge myself and through this I have learnt what I’m
capable of and that I don’t need to “settle”. I’m so glad that I’ve found Jon as a Coach and would highly recommend him to anyone who appreciates openness,
honesty, support, motivation and challenge.”
Jaqueline H, MD
Coaching Philosophy: Jonathan is well known for his incredible ability to engage with clients, helping them with his unique diversity of experience and creative approach. Jonathan’s direct and to the point style is sought after and highly regarded in the Executive and Leadership space. Jonathan’s approach centres on fostering a collaborative environment that nurtures personal and professional development. By blending astute insights and proven strategies, he guides his clients towards meaningful breakthroughs and sustainable success. Jonathan’s coaching style marries the power of encouragement, challenge, and unwavering support. Specialising in Executive, Senior Leadership, and Transformational Coaching, he inspires clients to embrace their potential and make strategic leaps. Jonathan’s approach champions open dialogue, empowering clients to articulate their aspirations confidently and authentically.
Core Competencies:
- Enhancing Professional Effectiveness
- Leadership Development and Career Advancement
- Building High-Performance Teams
- Proven Business Strategies for Success
- Fostering Innovation and Leading Change
- Developing a Positive Organisational Culture
- Cultivating Confidence and Positive Mindsets
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European Mentoring and Coaching Council (EMCC) |
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Chartered Management Institute (CMI) |
Royal Air Force School of Human Factors |
American Board of Hypnotherapy, American Board of NLP, Time Line Therapy Association, Inspire 360 |
Central Flying School Royal Air Force College Cranwell, XXIV Sqn Instructor Training and Development Flight |
Chartered Management Institute (CMI) |
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Steven Stubberfield BSc
Elevate your leadership potential with Steven – EEC Chief Operating Officer, Co-founder and Elite Executive Coach
Unlocking Excellence | Transforming Leadership | Achieving Peak Potential
Introduction: Whatever your coaching goals or requirements, experience a truly personal and client focused approach with our EEC Founder Partner and EMCC Accredited expert coach – Steven. Utilising his vast experience in coaching, coach training, leadership and innovation, and employing a coaching style backed by psychological and neuroscience principles, he will help you to strive towards reaching whatever targets you desire. Keen to drive professional coaching standards, Steven has undertaken numerous coaching qualifications, including Professional Executive Coaching (PCEC) from the prestigious Henley Business School and Level 5 and 6 Professional Coaching and Coach Supervision with the Chartered Management Institute. He has also returned to Henley Business School, where he is studying towards an MSc in Coaching & Behavioural Change. Steven has utilised this knowledge and experience to develop EEC coaching methodologies and core values, ones backed by research and proven to achieve lasting positive results.
Professional Journey: For almost 20 years, Steven has enjoyed an impeccable and exemplary career in the Royal Air Force (RAF). Having deployed on numerous Operational detachments, including Herrick, Telic, Ellamy, and Shader, for 216, 30 and 47 Squadron’s, as well as disaster relief and in support of UK Counter Terrorism and Special Forces, as a Loadmaster on the C-130J Hercules aircraft. In 2021, his leadership, management and innovation prowess was recognised with a commendation in the Queen’s Birthday Honours List. Within a Central Flying School (CFS) role, he was at the forefront of driving and ensuring the continued excellence of training standards for future cadres of Pilot and Aircrew Instructors, as well as being instrumental in re-establishing Aircrew Performance Coaching within the RAF. As a leader, Steven has been coaching and mentoring for most of his career in the military and has designed, managed and led coaching programmes across the Defence sector, as a qualified and accredited Chartered Management Institute Instructor and Quality Manager. He continues to manage teaching programmes for coaching and mentoring and to date has qualified over 200 coaches and mentors, as well as operating as a sought after coach and coach supervisor. In his coaching practise, Steven has helped individuals at the highest levels of the RAF and MOD, SME business owners, start-ups, innovation teams, and senior leaders, realise potential and achieve tangible results.
A Personal Note: Away from coaching and business endeavours, Steven’s passions are family, fitness and football! He finds true contentment walking in the beautiful Cotswold countryside with his wife Kayt, their two lively young children, and their even livelier Cocker Spaniel puppy Tilly. He is a firm believer in the power of exercise for positive mental health, having completed full distance IronMan triathlon events and more recently pushing himself to the limits on a solo, unsupported cycle challenge from John O Groats to Land’s End – The 900-mile journey taking just 6 days. This resilience, mental fortitude and positive outlook is regularly tested while at the County Ground, watching Swindon Town compete in EFL League 2!
Coaching Philosophy: Whether your coaching requirements are personal, professional, goal-focused, or deeper core value and behavioural change related, Steven is able to adapt and tailor his approach to suit your requirements. He is renowned for utilising proven coaching psychology tools and techniques, as well as more interpersonal and relationship skills to create the perfect environment for honest, open and effective coaching. He believes that leaders need challenge and effective questioning for growth, yet support, trust and psychological safety are the essential foundations on which this stretch and lasting positive change can occur. In addition, for clients who wish to understand behaviour at greater depths, Steven is also able to offer neuroscience and psychology insights as well as signpost research, further reading and personal development opportunities.
Core Competencies:
- Enhancing Professional Effectiveness
- Leadership Development and Career Advancement
- Building High-Performance Teams
- Proven Business Strategies for Success
- Fostering Innovation and Leading Change
- Developing a Positive Organisational Culture
- Cultivating Confidence and Positive Minds
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A Word from our Founders
Our Origins
We, Steven Stubberfield and Jonathan Owen-Williams, partnered to create Elite Executive Coaching after distinguished careers in the Royal Air Force (RAF). We amassed over 35 years combined leadership service as Aircrew within the RAF, with over 10,000 flying hrs on the C-130J Hercules and C-17 Globemaster Aircraft, undertaking multiple worldwide operational and humanitarian detachments and leading teams in multi-national flying exercises. Post flying duties, we were responsible for the design and delivery of RAF and Army Aircrew Instructor Training and Development, liaising with multiple stakeholders and senior leaders throughout Defence, to ensure a robust training pipeline for future Aviation Instructors. The coaching journey began whilst utilising coaching techniques and principles as experienced Aircrew Instructors and witnessing the benefits this brought to the individuals and the front-line operational flying squadrons. A decade, numerous coaching qualifications, hundreds of formal coaching hours, and extensive innovation and course design experience later, this journey continues with the creation of EEC. The EEC team have accumulated a vast portfolio of coaching experience, from fast-jet pilots, senior aircraft engineering officers, squadron executives through to MOD senior leadership, NHS leaders, Meta, Deloitte, FCO, start-ups, and small business owners.
Why us?
We understand that elite individuals need elite coaches and organisations require results. We offer a uniquely diverse blend of leadership, military, aviation, psychology, mindset, and innovation experience which enables us to connect, challenge and support leaders at the highest levels of performance and position. You can be certain that our dedication, attention to detail, and pure commitment to our clients and customers is unsurpassed.
Each of our hand-picked coaches and coaching trainers hold Ofqual recognised coaching qualifications of at least Level 5 Diploma, are active members of a recognised professional body, and are chosen for their excellence and expertise in a variety of fields.
Unlike other coaching providers, we go the extra mile to ensure our team members adhere to strict coaching guidelines and ethical frameworks. Our commitment to supervision, CPD and assurance sets us apart, ensuring our coaches maintain the highest standards and always work in the best interest of our clients.
Be it individual, SME, or large multi-national organisations, we have the experience and expertise necessary to be the perfect solution to your coaching requirements. We are able to tailor our coaching and training to align with your personal and organisational goals – to discuss your requirements and start the journey, do not hesitate to get in touch.
Executive Coaching
Throughout our Military career, we witnessed the struggles of senior leadership and various multi national executives we dealt with. Seniors and Executives are in elite positions, have unique challenges and are providing an incredibly important and complex service. Their personal requirements and wellbeing is frequently forgotten, yet they carry a great weight of responsibility and expectation.
The individual and organisational benefits, as well as ROI of effective coaching is proven. In our extensive coaching experience, we have witnessed this first-hand and believe that every leader, executive and manager should have access to exceptional 1-1 coaching from professional, committed, and highly qualified coaches, who push them to excel and grow in every aspect of their life.
At Elite Executive Coaching our sole focus is our clients. Our aim is to provide a safe space to challenge and support in order to unlock potential, overcome barriers, and identify and achieve specific goals, whatever they may be. We also understand the importance of organisational aims within the coaching construct, contracting robustly to ensure alignment of all invested parties.
Training and Coaching Culture
At EEC, we believe that the most successful organisations invest in their people, promote empowerment and challenge in a psychologically safe environment, and recognise the importance of interdependent teams.
Alongside professional coaching, our leadership training based on coaching methodology aims to take organisations to the next level. This starts at the very top, with Executive coaching culture blueprint training setting the example, and coaching skills for leaders and managers continuing the organisational growth and positive culture development. Benefits include: Alignment of organisational aims (the why), improved psychological safety, increased retention, better team interdependence, greater EI throughout, cognitive diversity, and effective feedback and critical analysis amongst many others.
For any organisation wishing to develop a self-sufficient internal coaching programme, our focus is to work fastidiously to create a robust and fully assured programme which suits the specific needs identified. This option is totally bespoke and our dedicated experts will work alongside stakeholders to provide this tailored coaching solution. We can train employees to become internal professional coaches and coach supervisors, able to provide CMI Ofqual regulated level 5/6 coaching courses, if required.
Our Values
Our ‘WHY’ is to be the benchmark for exceptional coaching and training standards, the very pinnacle of mindset, culture, and transformational change. We demonstrate the integrity, commitment, passion, and expertise necessary to deliver tangible change and help any individual or organisation achieve their coaching goals and unlock their true potential.
We combine industry expertise, meticulous attention to detail, and the drive to consistently raise the bar for effective coaching and exceed expectations. We pride ourselves on creating massive impact and value, while remaining humble enough to deliver outstanding customer service.
Every leader, executive, and manager should have access to exceptional 1-1 coaching from professional, committed, and highly qualified coaches, who push them to excel and grow in every aspect of their life. We believe there is no growth without stretch and challenge our clients to excel in every way.
Integrity First
We do what’s right, not what’s easy. Our work is rooted in honesty, discretion, and professional excellence—especially when no one is watching.
Human-Centred Leadership
People aren’t assets—they’re the reason leadership matters. We help leaders see the person behind the performance, and lead with both strength and empathy.
Relentless Quality
We don’t do off-the-shelf thinking. Our programmes are crafted, not copied—designed for real impact with rigour, relevance, and care.
Courageous Conversation
We create space for challenge, reflection, and truth. Because growth demands discomfort—and the best leaders don’t shy away from it.
Transformation Over Transaction
We’re not here to tick boxes. We’re here to change lives, shift cultures, and help leaders build organisations people are proud to belong to.
For me personally, one of the greatest privileges of this work is the relationships built along the way. Supporting leaders, professionals, and organisations as they grow, expand, consolidate, and flourish is deeply rewarding. There is something powerful about watching people reconnect with their strengths, sharpen their thinking, and step more fully into their potential. At EEC, we pride ourselves on exceptional quality, exceptional service, and coaching and training that genuinely elevates leaders, teams, and organisations to the next level.